Reach Out And Touch This, Pal

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Last century, they had competing standards for cellular. There was TDMA, CDMA, GSM… all sorts of different ways to slice up spectrum and get people chatting and sending snapshots around the globe. Carriers fought over which was best, and handset manufacturers fretted over the incompatibilities.
Same with hyperwaves. Luna went MS-HW. Mars Colony implemented HW 2.0. Alpha Proximi did MS-HP and StarTalk. Migdal Mayim’s doing StarWave.
Imagine your brain exploding because some Lunatic calls without a gamma-compensator. Or a Reaganite goes catatonic after faxing Io because the compression algorithm resembles sonic stunner harmonics.
What? The phone’s ringing?
It’s for you.