Insanity

You know that Dave’s Insanity Sauce, the really hot hot sauce?
For some reason, people buy stuff that hurts them. It’s a macho thing, I guess.
Well, my client Dr. Odd is suing them for false advertising.
He says that despite the fact that the sauce causes discomfort to the point of mental duress, it doesn’t actually drive the person consuming it to a state of mental illness.
On the other hand, he’s developed formulas that will cause any range of madnesses, temporary and permanent.
True insanity sauces.
And those Dave’s people are ruining his business with their snake oil.