Big Dave

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My buddy Dave struggled with his weight for years.
Name a diet; he’d tried it, with dismal results. Weight Watchers. Jenny Craig. Atkins. South Beach. Ultra Slim-Fast.
A few months ago, someone told Dave about Transcendental Meditation. Worked wonders, they said. Your guru would assign a mantra, a specific random word that you would repeat to yourself to focus your meditation. Having the right mantra was critical to help you concentrate, avoid distractions, achieve your goal.
Dave’s goal was to lose 85 pounds.
His mantra was “Hersheybar.”
Last time I saw him, he was at 325 and heading north fast.