The Horrible, Terrible, Very Bad Breakfast Cereal

Harrison lifted the spoon to his mouth and started chewing. His face contorted into a mask of disgust.
“Jeezus! What is this shit?”
“Exactly,” replied Johnston.
“We did some research. Turns out most mammals do a lousy job of extracting nutrients from food. Plenty of stuff just – goes to waste, you’ll pardon the expression. We’re simply running it through a second time.
“Plus, the ingredients are practically free. Think of the variable margin – like printing money!”
Harrison considered this briefly, rolling a kernel of corn around on his tongue.
“Add a sugar frosting and put a bear on the box.”