Ted wasn’t just a designer. He was a famous and successful designer.
Ted’s doorstops were the best doorstops available. They performed great and looked great.
Same with his potholders. And his toilet brushes. And countless other helpful accessories.
They were best-selling products.
When he was called the best designer in the world, his closest rival called bullshit.
And he designed the perfect door, which didn’t need a doorstop. A pot that no longer needed a potholder. Self-cleaning toilets.
Every one of Ted’s designs were now useless.
Manufacturers ignored the rival. Because they could sell the crap products AND Ted’s junk.