Hard news to swallow

The ringmaster took Luigi to his office.
“Sword-swallowing isn’t exciting,” he said. “You can’t see the action. It’s hidden inside.”
Luigi tried to argue, but failed.
“Report to Bobo.”
Luigi sighed and left for the clown tent.
Two hours later, he saw himself in the mirror, covered in bright, garish makeup.
“Not bad,” said Bobo putting a hand on Luigi’s shoulder. “Look, I know this is humiliating. We’ll work your swords into the act somehow.”
Luigi nodded.
“C’mon. Dinnertime. Let’s fill your stomach with food for once.”
That night, Luigi stabbed himself.
He could swallow swords, but not his pride.