Reports came out that the chief executive of a chicken sandwich restaurant chain supported groups that were against same-sex marriage.
So, same-sex marriage supporters boycotted the chicken sandwich restaurant chain.
Same-sex marriage opponents started a rally for the chicken sandwich restaurant chain.
In the end, the chicken sandwich restaurant chain reported record sales.
The chief executive became richer.
And lots of people clicked Block, Mute, and Unfriend on various social networks.
However, same-sex marriage became legal in the United States through a Supreme Court ruling.
As for the chickens, well, they still were slaughtered, processed, and turned into sandwiches.