“You’re reinventing the wheel,” people were always telling Ted.
They meant it figuratively, of course.
But after hearing this dozens of times, Ted decided to reinvent the wheel.
He bought a huge wheel of Parmesan Reggiano, analyzed it, and developed his own cheesemaking process.
The cows, the grazing fields, the milking machines… down to the caves to age the cheese in.
But Parmesan Reggiano is a protected name, and it only applies to cheese made in Parma Italy.
So, Ted reinvented Parma, Italy.
The buildings, the streets, down to every resident.
And lawyer.
“I’ll see you in court!” shouted Ted.