I’m a technical writer.
But every now and then, I get asked to write marketing copy.
I’m not a marketing writer. I’m a technical writer.
My mindset is explaining things and teaching, not selling and promoting things.
The marketing people say give it a try.
So, I do. And it’s awful.
But we work on it together, and it comes out not half bad.
We do this again and again, and I feel myself change.
I fall to the floor, my body contorting.
The marketers howl at the full moon.
And I, the newest member of the pack, howl along.