Tostitos ended their sponsorship of the Fiesta Bowl years ago.
I guess they didn’t want to be associated with exploiting amateur athletes working for millionaire head coaches or the serious injuries that the football industry produces.
Good for them. Nobody with integrity wants to be associated with such an unethical branch of academic institutions as gladiatorial athletics are.
Instead of the resulting concussions and CET and broken limbs that result from football, no matter what meaningless safety measures are imposed, Tostitos now focuses on promoting obesity, strokes, heart disease, diabetes, and all the other medical conditions that their products cause.