He started as a software programmer, making cool games that sold millions of copies.
Now, as the CEO of his own software company, he was all about the bottom line.
Which was bottoming out.
“MAKE ME THE NEXT KILLER APP!” he shouted at his programmers.
So, the programmers worked up code that linked a phone’s motion sensors, GPS, and traffic data.
Whenever the driver of a car was in heavy traffic and going very fast, the phone would make a horribly distracting noise that would cause the driver to crash.
They installed it on the CEO’s phone.
Without telling him.