Breakfast for breakfast

Ethan loved strawberry pancakes.
But he never got up in time to make breakfast during the week. He’d just chug a glass of juice before running out the door.
But on the weekends, he’d take the time to mix the batter, toss in sliced strawberries, and make himself the pancakes he so dearly loved.
One day, he poured out the batter into the pan and didn’t see any strawberries in it.
He shrugged and tossed in more strawberry.
They sank into the batter, never to be seen again.
That’s when Ethan decided he liked shredded wheat cereal better.
Without strawberries.