Is it not every man’s dream to climb the St. Louis Arch and paint it like a rainbow?
Then, with the sun at their back, they strip off their climbing gear to reveal a mighty glittering Thor costume, and, swinging their hammer wildly, they slide down the rainbow bringing greetings and tidings from Asguard.
Ah, yes.
Sadly, it takes money to accomplish such feats, and corporate sponsorship, though lucrative, corrupts all it touches. So, yes tossing Skittles while shouting TASTE THE RAINBOW! is overwhelming, it ruins the purity of the act.
Promote the Avengers movie?
Sure, why not?
MJOLNIR… COME!