We are predisposed to see faces in things.
We see a face on the moon, a face in the clouds, and faces in the water.
We also see faces in the furniture and machinery and other devices we make, but that’s not quite the same.
Some of those faces are deliberately there to spark some kind of visceral connection between us and that product.
So we connect to it and buy it, I suppose.
The faces you see tacked to the wall in the basement, however, are actual faces.
Your Uncle Edwin doesn’t much like trespassers.
Or nosy little brats.