Naughty and nicer lists

Santa’s Nice List was growing.
His statisticians showed him the chart.
“What about the Naughty List?” he asked.
They ran the numbers… and it was growing much faster than the Nice List.
When Santa did the analytics, he found that when normalized for population growth, it was actually shrinking.
And people were moving from the Nice to Naughty at an increasing rate.
Santa needed to do something quickly.
“Poison the lumps of coal,” he ordered.
Santa went back to his office and looked at his Nice List.
His own name was gone.
“On second thought,” he said. “Cancel that order.”