George was a pirate, but he wasn’t a very good pirate.
After several failed attempts to pillage, loot, and plunder, George consulted a marketing firm to work up customer personas so he could better target his pirating services.
The firm returned a report that laid out generic personalities that George should target, such as merchant ship owners, small badly-defended ports, and sailors on Spanish galleons full of gold.
George thanked the marketing firm, and then looted their offices.
“But we didn’t list marketing firms in the report!” they said.
George shrugged, and rolled their color copier back to his ship.