George was a pirate, but he wasn’t a very good pirate.
In spite of this, George had a lot of merchandising deals.
George teddy bears filled the gift shops in Port Royal.
Kids wore officially-licensed George eyepatches, even though George didn’t wear an eyepatch.
The bandanas practically flew off of the shelves.
When George came back to port, usually by rowboat because his ship had been sunk, people crowded around him and asked him for his autograph on things.
George signed everything. For a price, of course.
So he could buy a new ship and get the hell away again.